Created approximately 10 years ago, Giving Tuesday was meant to be a counter to Black Friday and Cyber Monday. A moment to show gratitude and give to charity (ies) that spoke to your heart. Know someone who’s got everything? Donating to a mutually-loved cause in their name is a great way to honor them and help others, as well.
At Spiritus, we combine coffee and charity. Buying our coffee for yourself or as a gift is still shopping, but the added bonus is that we give 20% of our profits to organizations that help people struggling with mental illness and addiction. It’s not a casual cause for us — we have gone through our own recovery journeys along with others who have succeeded in the same. Unfortunately, not everyone comes through to the other side, and if we can play a small part in changing that, we’re eager to do so.
Gratitude is a powerful tool that doesn’t have to be recovery-based — it’s great for navigating the day=to-day . Some people volunteer their time at animal shelters. Others give money to causes that compel them. Just sitting for a moment to contemplate what we’re grateful for can change the course of a day.
That’s why we encourage people to “Sip in the Moment.” To make coffee part of a ritual that gives an opportunity to slow down and be present. Brewing and pouring and drinking coffee is a perfect time to think or write up a gratitude list.
To that end, we’ve kept our TURKEY20 code, giving *you* 20 percent off anything in the store (excluding gift cards, of course). Help yourself to a great cup of coffee while you help someone else. What a deal!
